Hello! I’m Anaita.

That's Aneeta. Not Anata or Aniti or Atiana. My parents tried to get pretty creative with my name. They wanted it to be kind of Indian and kind of Australian and it ended up not belonging anywhere (thanks mum and dad).

There was never a gift store that had my name on a hairbrush and Boost Juice never chose my name for their "what's-your-name" game. While Sarah and James got their free juices, I devised a business idea that would allow anyone to have their name on something they love! And so, OLIVIA&CO. was born.

I started with a few cardholders and a pretty crappy hand-held stamping machine. When those cardholders sold out in a few days and I knew I was onto something good and fun. 

My goal has always been to have an inclusive brand where, no matter what your name, we would monogram it onto our goods. To date, we have had thousands of customers with weirdly wonderful names and WE LOVE THEM ALL. We want to make you feel spesh, in a way that no gift store hairbrush ever could! 

The brands out there that were personalising items were overpriced and took too long to deliver the goods. I knew I could change that. It started as a personalised goods business, but has evolved into a personalised service business where we work with our customers to offer a fast, affordable and super fun product that they can keep forever and ever and ever. 

Oliviaco anaita sarkar

I chose leather goods because they last for a long time and our accessories can be used every day. 

Whilst leather has been the focus, we are now evolving to a more earth-friendly approach and we are looking to use more vegan leather and renewable materials. So, watch this space!

5 facts you didn’t know about OLIVIA&CO.

  • It’s named after my daughters, Olivia & Chloe

  • Our HQ started in a small room in our house. We have now renovated half of the house to make it an office/warehouse and converted the garages too!

  • We are the fastest personalisation service in Australia

  • We are also the most affordable!

  • One of our biggest goals this year is to use real customers as models and include customers in co-creating new products