At Red Hat Summit Connect, held at the Ritz Carlton in Melbourne, Olivia & Co. partnered with Red Hat and Conference Works to create a highly engaging, interactive brand activation. With a focus on technology-driven engagement, Red Hat introduced a QR code-based memory game, rewarding participants with a personalised gift—monogrammed on-site in real time.
This activation seamlessly blended innovation, audience participation, and bespoke personalisation, making it the standout experience at that event.
Blending tech with personalisation
The Red Hat marketing team designed an engaging QR code activation, where attendees played a quick memory game on their phones. After completing the game, they were invited to our station to receive a customised gift—a seamless blend of technology, engagement, and personalisation.
Custom keepsakes that made an impact
At our monogramming station we personalised luggage tags, pouches, keyrings, and cardholders on the spot. Guests watched as their initials were embossed in real time, making each item uniquely theirs.
The response was phenomenal:
- High engagement: Attendees were actively involved in the experience, from the digital game to the personalised takeaway.
- 160+ personalised gifts: Our station was one of the busiest at the event, with guests eager to claim and customise their items.
- Memorable brand interaction: The combination of technology and personalisation created an activation that not only captured attention but also left a lasting impression on attendees.
Why this activation was successful
This activation showed how experiential marketing can make an event more engaging and memorable. By combining a fun digital game with a personalised gift, Red Hat created an experience that created fun and excitement, and left a lasting impression, well after the event was over.