Never Back Down Backpack


Never Back Down Backpack

$149.00 $139.00

or make 4 interest-free payments of $34.75 AUD fortnightly with Afterpay More info


These backpacks have been completely designed by you guys! From polls to comments to DMs, we have listened to each feature that you wanted and by using a vote system, we created this gorgeous backpack. 

The Never Back Down Backpack has some amazing functional features:

- Smooth leather-look material 

- Black hardware and black zips

- 2 side pockets - one zipped, one open

- A front pocket that is deceptively spacious!

- A secret keyring holder

- 1 million internal pockets (well, 6)

- Lining made from recycled plastic bottles (Each backpack recycles 11 bottles!)

- Padded laptop divider (fits a 13" laptop)

- Luggage sleeve on the back

- Rings to convert it into a handbag!

Perfect for school, uni, work, parenting and travel.

Monogramming will be done in blind embossing. 

Delivery & Shipping



Express shipping is also available for $10 per order in Australia and New Zealand, and $20 for all other International orders (including US, UK and Canada). Simply select express shipping in checkout.

Shipping times:

Australian orders ship next business day and will be received in 2-6 business days once dispatched. Express orders are dispatched next business day and received within 1-2 business days once dispatched. These timings may increase around peak periods such as Christmas.

International orders are dispatched next business day (AEST/AEDT) and received between 5-10 business days once dispatched. These timings may increase around peak periods such as Christmas.

Order tracking:

Once your order is dispatched, you will receive order tracking by email and receive updates during the delivery process (for both Australian and International orders).

Please note - it is critical that you double check your shipping address before purchasing because once the order has been processed, the shipping address cannot be changed. Olivia&Co. will not be responsible for delivery delays due to unforeseen circumstances beyond our control, such as delays due to severe weather, natural disasters or strikes. Olivia&Co. does not charge import duties or taxes when shipping outside Australia. Customers outside Australia may need to pay import duties according to their own country's tax laws. 


Customer Reviews

Based on 4 reviews
Never back down backpack 🎒

Recently purchased to use for our upcoming cruise at Christmas, the practicality of this bag is a big winner so many pockets and the size is great, can’t wait to use it, the quality is awesome, and hubby likes it too so winning!!!


amazing! I’m so happy with this product. The internal pockets are great, the material seems to be durable and it wears really comfortably. Great product, so stoked I was able to get a pre order 👏🏻

Been waiting for this!!

I remember finding Olivia and Co and hoping they did a laptop backback as carrying my laptop to work on my shoulder was hurting. It wasn’t there then but was told by the lovely Anahita that it was something they would do soon! Here it is!!!! It’s perfect. The material is soft. The pockets are fantastic. I love the key ring holder as I always lose my keys. My only negative is the outside side pockets I find them a tight squeeze- other that that it’s everything I wanted.

Never Back Down Backpack

I have never instantly fallen in love with a backpack - they're always not functional or ugly. But, I instantly fell in love with this one. So many pockets - which means all my items are secure and have a spot! There is functional things like key holders and dividers I didn't know I needed! The quality of the bag is incredible - it feels like its worth way more than what I paid for it. It so beautiful & not a single person hasn't stopped to compliment me or ask about it!! Olivia Co has outdone themselves - this would make the perfect gift or present for yourself. Don't think about it - this is the right choice 100%.

My fave bits are thick & sturdy straps - perfect for a busy girl like me who is consistently running between trains and buses every single day.

(It looks even better in person than it does in the photos)